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Traverse - Privacy Policy

The Service collects some Personal Data from its Users.

Traverse Pte Ltd, who may be contacted at team@traverse.ai, is the owner and operator of the Traverse website and service (“the Service”).

Traverse and the Service may collect (automatically or as provided directly by you), by itself or through third parties software integrated within the Service, your "Personal Data" such as your Usage Data, email, first name, last name, gender, date of birth, phone number, VAT Number, company name, profession, address, fax number, country, state, province, ZIP/Postal code, various types of Data, city, Tax ID, field of activity, User ID, number of employees and website. Other Personal Data collected may be described in other sections of this privacy policy or shall be explained dedicatedly within the context of using the Service.

Traverse is committed to protecting you, the User, your privacy. It is integral that you have a comprehensive understanding of our information collection and usage practices, as well as full confidence that ultimately, you have control of your personal information provided to Traverse. In summary, while you should read each provision in this Privacy Policy, you note that by using the Service:

  1. You agree that if you disclose Personal Data to us, we may create a database record about you;
  2. If you register on our website, download any materials or conduct any other transaction, you agree for us to collect the Personal Data necessary to provide you with the service you have requested, and you agree that this Personal Data may be disclosed to service partners (who may be third parties) for those purposes;
  3. You agree for us (or other third party software integrated within the Service) to use Cookies on your browser (unless you remove them);
  4. You agree that we can contact you with information about products and services which may be of interest to you (unless you have stated you do not wish to receive these communications); and
  5. Your continued use of the Service indicates your agreement with any future changes in the Traverse Privacy Policy.

Mode and Place of Processing the Data

Methods of Processing - Traverse processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to Traverse, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by Traverse. The updated list of these parties may be requested from the Traverse at any time.

Place - The Data is processed at the Traverse's operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Traverse.

Retention Time - The Data is kept for the time necessary to provide the service requested by the User, or stated by the purposes outlined in this document, and the User can always request that the Traverse suspend or remove the data.

Detailed Use and Processing of Collected Data and Personal Data

The Personal Data concerning the User is collected to allow Traverse to provide its Service, as well as for the following purposes: User database management, Analytics, Contacting the User, Managing Contacts and Sending Messages, Hosting and Backend Infrastructure and Traffic Optimization and Distribution. The Personal Data used for each purpose is outlined as per below and other sections in this document:

Analytics

The services contained in this section enable Traverse to monitor and analyze web traffic and can be used to keep track of User behavior.

Google Analytics (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of the Service, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: US

Privacy Policy

Google Analytics with anonymized IP (Google Inc.)
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of the Service, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
This integration of Google Analytics anonymizes your IP address. It works by shortening Users' IP addresses within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the complete IP address be sent to a Google server and shortened within the US.
Personal Data collected: Cookies and Usage Data.
Place of processing: US

Privacy Policy

Contacting the User

The services contained in this section enable Traverse to contact the user.

Contact Form (Part of the Service)
By filling in the contact form with their Data, the User authorizes the Service to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: address, city, company name, country, date of birth, email address, fax number, field of activity, first name, gender, last name, number of employees, phone number, profession, province, state, Tax ID, User ID, various types of Data, VAT Number, website and ZIP/Postal code.
Phone Contact (Part of the Service)
Users that provided their phone number might be contacted for commercial or promotional purposes related to the Service, as well as for fulfilling support requests.
Personal Data collected: phone number.
Mailing List or Newsletter (Part of the Service)
By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning the Service. 
Your email address might also be added to this list as a result of signing up to the Service or after making a purchase.
Personal Data collected: address, city, company name, Cookies, country, date of birth, email address, first name, gender, last name, phone number, profession, province, state, Usage Data, website and ZIP/Postal code.

Hosting and Backend Infrastructure

This type of service has the purpose of hosting data and files that enable the Service to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of the Service. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.

Amazon Web Services (Amazon)
Amazon Web Services is a hosting service provided by Amazon.com Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.

Privacy Policy

Managing Contacts and Sending Messages

This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.

MailChimp (The Rocket Science Group, LLC.)
MailChimp is an email address management and message sending service provided by The Rocket Science Group, LLC.
Personal Data collected: email address.
Place of processing: US

Privacy Policy

Sendgrid (Sendgrid)
Sendgrid is an email address management and message sending service provided by Sendgrid Inc.
Personal Data collected: email address.
Place of processing: US

Privacy Policy

Traffic Optimization and Distribution

This type of service allows the Service to distribute their content using servers located across different countries and to optimize their performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between the Service and the User's browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information User are transferred.

CloudFlare (Cloudflare)
CloudFlare is a traffic optimization and distribution service provided by CloudFlare Inc.
The way CloudFlare is integrated means that it filters all the traffic through the Service, i.e., communication between the Service and the User's browser, while also allowing analytical data from the Service to be collected.
Personal Data collected: Cookies and various types of Data as specified in the privacy policy of the service.
Place of processing: US

Privacy Policy

User Database Management

This type of service allows Traverse to build user profiles by starting from an email address, a personal name, or other information that the User provides to the Service, as well as to track User activities through analytics features. This Personal Data may also be matched with publicly available information about the User (such as social networks' profiles) and used to build private profiles that Traverse can display and use for improving the Service. Some of these services may also enable the sending of timed messages to the User, such as emails based on specific actions performed on the Service.

Intercom (Intercom Inc.)
Intercom is a User database management service provided by Intercom Inc. Intercom can also be used as a medium for communications, either through email, or through messages within our product(s).
Personal Data collected: email address and various types of Data as specified in the privacy policy of the service.
Place of processing: US

Privacy Policy

HubSpot CRM (HubSpot, Inc.)
HubSpot CRM is a User database management service provided by HubSpot, Inc.
Personal Data collected: email address, phone number and various types of Data as specified in the privacy policy of the service.
Place of processing: US

Privacy Policy

HubSpot Lead Management (HubSpot, Inc.)
HubSpot Lead Management is a User database management service provided by HubSpot, Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: US

Privacy Policy

The Service is not directed to children under the age of 16

Users declare themselves to be adult according to their applicable legislation. Minors may use the Service only with the assistance of a parent or guardian. Under no circumstance persons under the age of 16 may use the Service.

The Service uses Cookies. To learn more and for a detailed cookie notice, you may consult the Cookie Policy.

Additional information about Data collection and processing

Legal Action - The User's Personal Data may be used for legal purposes by the Traverse, in Court or in the stages leading to possible legal action arising from improper use of the Service or the related services. The User declares to be aware that the Traverse may be required to reveal personal data upon request of public authorities.

Additional Information about User's Personal Data - In addition to the information contained in this privacy policy, the Service may provide the User with additional and contextual information concerning particular services or the collection and processing of Personal Data upon request.

System Logs and Maintenance - For operation and maintenance purposes, the Service and any third party services may collect files that record interaction with the Service (System logs) or use for this purpose other Personal Data (such as IP Address).

Information Not Contained in this Policy- More details concerning the collection or processing of Personal Data may be requested from the Traverse at any time. Please see the contact information at the beginning of this document.

The Rights of Users - Users have the right, at any time, to know whether their Personal Data has been stored and can consult the Traverse to learn about their contents and origin, to verify their accuracy or to ask for them to be supplemented, cancelled, updated or corrected, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. Requests should be sent to the Traverse at the contact information set out above.

The Service does not support “Do Not Track” requests - To determine whether any of the third party services it uses honor the “Do Not Track” requests, please read their privacy policies.

Changes to this privacy policy

Traverse reserves the right to make changes to this privacy policy at any time by giving notice to its Users on this page. It is strongly recommended to check this page often, referring to the date of the last modification listed at the bottom. If a User objects to any of the changes to the Policy, the User must cease using the Service and can request that the Traverse remove their Personal Data. Unless stated otherwise, the then-current privacy policy applies to all Personal Data Traverse has about Users.

Personal Data (or Data) - Any information regarding a natural person, a legal person, an institution or an association, which is, or can be, identified, even indirectly, by reference to any other information, including a personal identification number.

Usage Data - Information collected automatically from the Service (or third party services employed in the Service), which can include: the IP addresses or domain names of the computers utilized by the Users who use the Service, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server's answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Service) and the details about the path followed within the Service with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User's IT environment.

User - The individual using the Service, which must coincide with or be authorized by the Data Subject, to whom the Personal Data refers.

Data Subject - The legal or natural person to whom the Personal Data refers.

Data Processor - The natural person, legal person, public administration or any other body, association or organization authorized by the Traverse to process the Personal Data in compliance with this privacy policy.

The Service - Traverse's website and software application as described on this website or any other hardware or software tool Traverse may use, by which the Personal Data of the User is collected.

Cookies - Small piece of data stored in the User's device.

Notice to European Users: this privacy statement has been prepared in fulfillment of the obligations under Art. 10 of EC Directive n. 95/46/EC, and under the provisions of Directive 2002/58/EC, as revised by Directive 2009/136/EC, on the subject of Cookies.

This privacy policy relates solely to the Service.